Michael has been in business and marketing since 2000. In 2002 he helped pilot several stores in a large drugstore chain to success. Between 2002-2007 he won several awards and was quickly moving up within the company.
However, the long commutes and long hours away from home would become one of the main reasons he would need to get out of the corporate dream chasing world. In order to spend more time with his son Alex and Wife Elizabeth, Michael started learning how to take his knowledge of offline marketing and apply it to the online world.